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Blade Paid Subscribers Down

Newspaper Struggles
Photo by my name is katy

Interesting. After further analysis of the circulation numbers, the Toledo Blade paid circulation is actually down. Only a few days ago I wrote about how some media outlets were making a big deal out of The Blade's actual increase in subscribers, but in looking at the actual paid subscriptions, the numbers were down. The Toledo Free Press took a closer look at the numbers and detailed how the Blade may have got a bump on its Sunday numbers by only charging a penny for the Sunday edition.

Given the economy and the longstanding struggles of old media around the country, it is not a surprise to see paid subscribers to be down. What will be interesting from today on out is what continues to happen to The Blade. Can they continue to offset paid subscribers with E-editions or free versions? Time will tell and the next Audit Bureau of Circulation report will probably be very important to see which way The Blade is going.


Photo by my name is katy.